RESUME

 

11 Cudworth Street    Medford, MA 02155       (978) 618-6609    rkmagic35@gmail.com

Candidate Summary
Road-tested communicator-leader whose insight and strategy have helped businesses:
•    Gain market share and market leadership
•    Improve their market positions
•    Successfully brand new categories
•    Successfully rebrand

VP Life Sciences, KHJ Brand Activation (2011-present)
Lead strategist for clients in medical devices, diagnostics and drug research and manufacturing.
Represent firm in new business and industry presentations.

VP Strategic Communications, Seidler Bernstein (2005-2011)
Chief brand strategist for Seidler Bernstein’s clients in medical devices, diagnostics and drug
research and manufacturing.
•    Guided branding campaigns to help Bayer Diagnostics move from #4 to #3 in
the IVD market
•    Led strategy for multiple products to help Cynosure become the #1 aesthetic medical laser
company
•    Led first-ever cohesive brand strategy for PerkinElmer; successfully rebranded company
at the global level to pharma, biotech and academic research markets

Creative Director, Copy, Seidler Bernstein (1998-2004)
Responsible for messaging strategy and copy quality for key client product launches:
•    Launched Boston Scientific’s TAXUS drug-eluting stent; #1 within 60 days
•    Launched Instrumentation Laboratory’s GEM Premier 3000 blood gas analyzer;
#1 in its first year; broke sales records second year
•    Launched and branded new category for treating benign prostatic hyperplasia with the
Prolieve Thermodilitation System (Boston Scientific)

Health/Medical Writer (1994-2007)
Award-winning freelance writer of sales collateral, annual reports, brochures, magazine articles,
newsletters, columns, speeches and videos/scripts.
•    As lead writer/editor for health publisher Oakstone Wellness, helped drive readership
from 500,000 to 2 million

1984-1998
Various positions in communications, public relations, publishing and health/medical in New York
and Massachusetts, including managerial and advisory roles.

Related Volunteer Work
Chair, Cambridge Family YMCA Communications Committee, 1997-1998
President, American Medical Writers Association, New England, 1998-1999
IN-AWE Awards (Lead Judge), Medical Marketing Association, 2008
Diagnostic Marketing Association (writer, strategist, speaker), 1998-present
Blogger, MassDevice, 2010-2015

Education
BA political science, State University of New York at Potsdam

References available upon request.

 

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