11 Cudworth Street Medford, MA 02155 (978) 618-6609 email@example.com
Road-tested communicator-leader whose insight and strategy have helped businesses:
• Gain market share and market leadership
• Improve their market positions
• Successfully brand new categories
• Successfully rebrand
VP Life Sciences, KHJ Brand Activation (2011-present)
Lead strategist for clients in medical devices, diagnostics and drug research and manufacturing.
Represent firm in new business and industry presentations.
VP Strategic Communications, Seidler Bernstein (2005-2011)
Chief brand strategist for Seidler Bernstein’s clients in medical devices, diagnostics and drug
research and manufacturing.
• Guided branding campaigns to help Bayer Diagnostics move from #4 to #3 in
the IVD market
• Led strategy for multiple products to help Cynosure become the #1 aesthetic medical laser
• Led first-ever cohesive brand strategy for PerkinElmer; successfully rebranded company
at the global level to pharma, biotech and academic research markets
Creative Director, Copy, Seidler Bernstein (1998-2004)
Responsible for messaging strategy and copy quality for key client product launches:
• Launched Boston Scientific’s TAXUS drug-eluting stent; #1 within 60 days
• Launched Instrumentation Laboratory’s GEM Premier 3000 blood gas analyzer;
#1 in its first year; broke sales records second year
• Launched and branded new category for treating benign prostatic hyperplasia with the
Prolieve Thermodilitation System (Boston Scientific)
Health/Medical Writer (1994-2007)
Award-winning freelance writer of sales collateral, annual reports, brochures, magazine articles,
newsletters, columns, speeches and videos/scripts.
• As lead writer/editor for health publisher Oakstone Wellness, helped drive readership
from 500,000 to 2 million
Various positions in communications, public relations, publishing and health/medical in New York
and Massachusetts, including managerial and advisory roles.
Related Volunteer Work
Chair, Cambridge Family YMCA Communications Committee, 1997-1998
President, American Medical Writers Association, New England, 1998-1999
IN-AWE Awards (Lead Judge), Medical Marketing Association, 2008
Diagnostic Marketing Association (writer, strategist, speaker), 1998-present
Blogger, MassDevice, 2010-2015
BA political science, State University of New York at Potsdam
References available upon request.