It’s been pointed out to me that I have a tendency to speak in headlines at times. I sometimes kid that it’s in my employment contract as a strategist/writer to do so. You can tell when I’m in headline mode because as I’m speaking I use hand gestures, including a downward slicing motion using both hands that has been dubbed The Arm Chop (it’s your arms getting chopped, not mine). Be that as it may, a number of folks over the years have suggested that I write down these Rob-isms in a little book. So — and fully acknowledging the appearance of self-absorption in quoting oneself, but there you have it — here they are.


Holy ground is simply your welcome mat to whatever is beyond you.

Holy ground is simply your welcome mat to whatever is beyond you.

You don’t have to not believe in something you can’t prove is true.

You don’t have to not believe in something you can’t prove is true.

“The more ways you have of looking at something, the less wed you are to any one way.”

The more ways you have of looking at something, the less wed you are to any one way. This is my philosophy on how to view so many things … car problems, branding challenges, life’s big questions. Everything one has learned in life can be (and maybe should be) applied… Read More

“If you’re workin’ it, it ain’t workin’.”

If you’re workin’ it, it ain’t workin’. Originally said while leading a product naming session with a roomful of clients. When you have to explain why a catchy name you’ve come up with is catchy, it might not be as catchy as you thought. This rule applies to any idea… Read More

“Nobody knows how to spell asteri*k.”

“Nobody knows how to spell asteri*k.” This isn’t an official -ism of mine; I’ve never said it. But I just thought of it today, reflecting on an editor’s notes yesterday directing me to add an “asterix” (*) to a page. Nobody knows how to spell asterisk, and even fewer know… Read More

“If my father were alive, he’d be in heaven right now.”

If my father were alive, he’d be in heaven right now. I said this one morning partway through the 2012 baseball season, during which my dad’s favorite team, the Atlanta Braves, owned the winningest record in baseball. At the point I said it, the Braves had just won 10 games… Read More

“Regret is doubt in the rear view mirror.”

Regret is doubt in the rear view mirror. A fear of the past. We all live with doubt, but when we continue to doubt past actions and fail to forgive ourselves, we then live with regret. And then we fear that future actions and situations might lead to even more… Read More

“This is the earliest I’ve ever been late.”

This is the earliest I’ve ever been late. Useful when you’re late to a meeting or appointment (but not first dates). You might also try, “There’s a very good reason why I’m late.” When asked for the reason, simply say, “Because I didn’t leave on time.” This may sound spurious… Read More

“She had a tendency to round things up to the nearest superlative.”

Useful when describing someone whose overly effusive (is that redundant?) praise is at first attractive, then flattering, and then you realize it’s not sincere and that you have been a fool.